I help business owners, coaches and high performers change the unconscious patterns that shape how they think, feel and perform. Transform in hours what others spend decades talking about.
Three paths. One direction: up.
For business owners, coaches and high performers ready to change the unconscious patterns behind how they think, feel and perform. I work with only a few clients at a time.
Apply for coachingSeven intensive days in Leiden. Live demonstrations, deep practice and direct feedback from Jimmy, and you walk out officially certified.
Explore the bootcampWatch Jimmy demonstrate real change, then learn to take control of your emotional state and optimize the way you think. The best place to start.
Save your seatReal stories from clients and students.
warmth and humour are not extras in his room. They are the method.Read full story →
Bärbel Bläser
★★★★★
Working with Jimmy has been a life-changing experience that completely transformed how I approach client work and my understanding of human nature.Read full story →
Tal Hadad
★★★★★
Jimmy has helped me push past limits and accomplish everything I've ever wanted.Read full story →
Aveesa Bhayani
★★★★★
Your brain learned these patterns. With the right technology, it can learn new ones, fast.
Money blocks, fear of selling, hesitating on big decisions, growth that drains your energy. Lead, sell and decide with certainty, and grow without burning out.
Panic attacks, phobias, overwhelm, the voice that's been holding you back for years. Feel calm, confident and free again.
Stress that lives in your body, low energy, habits you can't seem to break. Feel strong, energized and in charge of how you feel.
The same arguments on repeat, feeling disconnected, communication that goes wrong at home or at work. Connect deeper with your partner, family and team.
Including the problems you've been told will never change.
Most NLP taught today is secondhand, learned from someone who learned it from someone else. Jimmy learned it directly from Dr. Richard Bandler, the co-creator of NLP.
He serves on the assisting team at Bandler's own trainings around the world, and was chosen to translate several of Dr. Bandler's books into Dutch, work that demands precision with every word and distinction.
Jimmy is a Licensed Trainer of NLP™ and founder of Human Optimization, based in Leiden and working with clients and students around the world.
Don't learn to live with it. Change it.
Private sessions, live trainings and bootcamps, in rooms around the world.
Tap any photo to open it.
Different people. Different problems. Same result.
At Jimmy’s event, I gained tools to control my mind and confidently achieve my goals.
Joep Caminada
★★★★★
There are those who do, and those who teach, and Jimmy does both with kindness, warmth, humor, and exemplary skills!Read full story →
Sue Cinner
★★★★★
Jimmy has helped me push past limits and accomplish everything I've ever wanted.Read full story →
Aveesa Bhayani
★★★★★
Most coaching and therapy looks backward: what happened, why it happened, and how you feel about it. Human Optimization looks at how your mind is running right now, and changes it.
It combines NLP, hypnosis, Design Human Engineering and Neuro Hypnotic Repatterning, learned directly from Dr. Richard Bandler, with my own years of experience in bodybuilding, health and sales.
Together they change the patterns behind your business, your health, your emotions and your relationships.
The goal is simple: to help you run your own brain on purpose, so you can think, feel and perform at your best in every area of your life.
Your problems aren't who you are. They're patterns you run, and patterns can change.
Once a month on Zoom, watch Jimmy create real change in real time, and learn how it works. The easiest way to discover what's possible for you.
Or just ask
Have a question, a team that needs training, or something you want to work on privately? Write to me directly.
I answer every email myself.